Rovio announced that it made $71.3 million in 2012, up $25 million from 2011, and that its total revenue doubled to $195.6 million. In addition, the toy market of theirs along made up 45% of these figures. For more information, read the press release below or visit

Press Release:

Espoo, Finland – Rovio Entertainment Ltd, the world’s leading provider of mobile entertainment and creator of the Angry Birds franchise, today had the pleasure of announcing its financial results for the full calendar year of 2012.
Total consolidated full year revenue grew by 101%, driven by a healthy growth in games revenue and consumer product sales, and amounted to €152.2 million (2011: €75.6 million). Earnings before interest and taxes (EBIT) were €76.8 million (2011: €46.9 million), up 64% from year 2011, and net profit after tax was €55.5 million (2011: €35.4 million).
“Year 2012 was another record-breaking year for Rovio. We doubled our revenue with an EBIT margin of 50%, more than doubled our headcount, established new offices and a New Business Ventures unit.” said Rovio CFO Herkko Soininen. “Also, to protect our own, as well as our partners’ and our fans’ interests, we continue to invest heavily in brand protection globally.”
“Rovio has grown from a phenomenon to a very successful global business. In 2010 we set out to build an entertainment company and after last years performance we are on a strong path to achieve our goal.” Mikael Hed, Rovio CEO said.
Strong growth throughout all business segments
The financial outcome of 2012 is very positive for Rovio. Games and Consumer Products business units had a healthy growth and the company made good progress with its entertainment business.
In 2012 Rovio launched four major chart topping games. Angry Birds Space, Amazing Alex, Bad Piggies and Angry Birds Star Wars catapulted the total number of Rovio game downloads to more than 1 billion in May 2012 and the total number of active monthly users, across all platforms, to 263 million in December, 2012. Driven by these launches Rovio’s Games business unit’s revenue continued to grow fast. The main revenue sources of the games business are paid games, virtual goods, and advertising.
The Consumer Products business unit’s revenue for 2012 was more than three times the revenue of 2011 and accounted for 45% of Rovio’s total revenue.
The number of employees grew from 224 to 518 during the year 2012.
Market and business development expectations
Future business will to a large extent depend on the success of new game launches, the company’s ability to keep its fans engaged with Rovio content and the success of new initiatives in 2013. The sales of new devices and fun, entertaining content remain the main drivers for mobile game downloads and Angry Birds Toons channel views. Rovio expects its business to continue to grow and by today, the total number of Rovio game downloads has exceeded 1.7 billion.
“We have had a stellar start for this year. In addition to our successful games portfolio we recently launched our first Angry Birds Toons series through third party partners and our own in-game distribution channel. We will continue to strengthen our position in the entertainment business through continuing to innovate on our existing brands, exploring creating new IP as well as exploring opportunities with external parties,“ Mikael Hed said.
Note: Rovio Entertainment Ltd’s financial statements are prepared in accordance with the Finnish Accounting Standards (FAS).
For more information:
Press inquiries:, tel +358 400 214 526
About Rovio Entertainment Ltd.
Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release, and is now the number one paid app of all time. Angry Birds have expanded rapidly in entertainment, publishing, animations and licensing to become a beloved international brand.

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