The senior director of PlayStation handhelds, Mr. John Koller, told The New York Times today that Sony will spend a lot to get the word out there on the PS Vita and make sure that specifically men in their 20’s that play games 8 hours or more a week and have a PlayStation 3, get one.
Mr. Koller even said that the $50 million marketing campaign is “the largest platform launch in terms of marketing investment we’ve ever had.”
For the full interview and a lot more, visit NYTimes.com.