Nintendo’s UK marketing manager Rob Lowe recently revealed that Wii Fit and Wii Fit Plus combined have outsold any single workout DVD in the United Kingdom.
Wii Fit: Over 3 million copies
Wii Fit Plus: Over 1.4 million copies
Davina McCall’s Fitness DVDs (in the last four years): 830,000 copies
It’s expecially impressive that the Wii Fit franchise has sold 4.4 million in the UK in such a short time (the original bundle came out in April, 2008). Check out the rest of the interview at MCVUK.com. Nice job of getting the world in shape, Nintendo!