Home > Video Games > Wii Fit passes up Fitness DVD market.

Wii Fit passes up Fitness DVD market.

December 23, 2010

Nintendo’s UK marketing manager Rob Lowe recently revealed that Wii Fit and Wii Fit Plus combined have outsold any single workout DVD in the United Kingdom.

Wii Fit: Over 3 million copies
Wii Fit Plus: Over 1.4 million copies
Davina McCall’s Fitness DVDs (in the last four years): 830,000 copies

It’s expecially impressive that the Wii Fit franchise has sold 4.4 million in the UK in such a short time (the original bundle came out in April, 2008). Check out the rest of the interview at MCVUK.com. Nice job of getting the world in shape, Nintendo!

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