In July of 2006, Sony launched what very well could be the worst ad campaign ever in the video game industry, to promote their new White PSP. If you don’t remember what the ad was, look below.

Sony PSP
White is coming…

I’m sure that looking back at this ad, Sony regrets it (which is why it was pulled quickly) and made sure to never make the same mistake again. If anything, not only has Sony not made anything nearly that bad since, but they’ve actually nailed it pretty well the last few years thanks to the Kevin Butler line of PlayStation 3 commercials.

 

You might say it’s unfair to compare a still ad to a line of commercials, but the bottom line remains that overall, Sony as a whole has been improving…slowly but surely, their relationship with fans. Why bring any old stuff up now? Well, I believe that it’s good to look back at your mistakes once in a while to refresh your memory as to what not to do again. In this case, I’m just simply congratulating Sony on their recent rise and by bringing up this past blemish, hopefully keeping them on their toes.

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