{"id":4297,"date":"2012-02-12T19:50:14","date_gmt":"2012-02-13T02:50:14","guid":{"rendered":"http:\/\/paulgalenetwork.com\/home\/?p=4297"},"modified":"2012-02-14T21:57:40","modified_gmt":"2012-02-15T04:57:40","slug":"sony-plans-to-spend-50-million-on-ps-vitas-advertising-campaign","status":"publish","type":"post","link":"http:\/\/paulgalenetwork.com\/home\/2012\/02\/12\/sony-plans-to-spend-50-million-on-ps-vitas-advertising-campaign\/","title":{"rendered":"Sony plans to spend $50 million on PS Vita&#8217;s advertising campaign."},"content":{"rendered":"<p>The senior director of PlayStation handhelds, Mr. John Koller, told The New York Times today that Sony will spend a lot to get the word out there on the PS Vita and make sure that specifically men in their 20&#8217;s that play games 8 hours or more a week and have a PlayStation 3, get one.<\/p>\n<p>Mr. Koller even said that the $50 million marketing campaign is &#8220;the largest platform launch in terms of marketing investment we\u2019ve ever had.&#8221;<\/p>\n<p>For the full interview and a lot more, visit <a href=\"http:\/\/www.nytimes.com\/2012\/02\/13\/business\/media\/playstation-vita-offers-a-perpetual-game-inside-or-out.html?_r=2\" title=\"NYTimes.com\">NYTimes.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The senior director of PlayStation handhelds, Mr. John Koller, told The New York Times today that Sony will spend a lot to get the word out there on the PS Vita and make sure that specifically men in their 20&#8217;s that play games 8 hours or more a week and have a PlayStation 3, get [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[165],"tags":[],"_links":{"self":[{"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/posts\/4297"}],"collection":[{"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/comments?post=4297"}],"version-history":[{"count":1,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/posts\/4297\/revisions"}],"predecessor-version":[{"id":4298,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/posts\/4297\/revisions\/4298"}],"wp:attachment":[{"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/media?parent=4297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/categories?post=4297"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/paulgalenetwork.com\/home\/wp-json\/wp\/v2\/tags?post=4297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}